"Live" [Nike commercial]

Dirección y montaje: Jim Campbell http://www.someofmywork.co.uk/

Como me molan estas 'mierdas' a salto por corte. :)

"This started out as my contribution to a Nike sponsored arts based project, where we were asked to create a piece that reinterprets the role of the shoes, in relation to sport. My take on this was that since Nike first started making running shoes, we no longer just use them solely for running, but that we LIVE our life in them. Anyway I ended up far too busy with client work to finish this for the deadline so I stepped away from the project and just finished this for itself.

So I shot the shoes in multiple locations and scenarios, filming across Europe through the summer, including Manchester, London, Paris, Nice, Genova, Milan, Zurich, Frankfurt, Brussels, Edinburgh and Nairn!

I shot it with the Canon 550D and my Iscorama anamorphic lens attachment (on a 35mm Carl Zeiss lens). So the resulting 2.35:1 (or close to) ratio is not from cropping/letterboxing the footage, since the Isco squeezes the image recorded by the sensor horizontally which I then unsqueezed to this ratio in post.

Incidentally, all the feet/legs in the video are my own and I was filming this by an elaborate guerilla method of taking off one shoe, setting up camera, finding focus on that shoe, mark the spot and hop past the camera a few times. Needless to say, this was pretty hit and miss and I shot a lot of footage that didn't make the cut.

Any other questions about the workflow, just ask. I might get round to putting together some before/after breakdowns for some of this, like the football shot that has three of me and a CG ball in it.

The music's an edit of Peaches - 'Do Ya' and additional sound design for the intro was created by ZeligSound".


Samantha@conecsus.com said...

The video was awesome. Good work!

Pablo Hernández said...

Jim Campbell good work, yes.